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Criticism of Time Magazine (Breast Cancer) Excerpts

Making Cancer Sexy

Karen Lurie, PopPolitics.com

February 27, 2002

Excerpts. To read the entire article, go to:

http://www.poppolitics.com/articles/2002-02-22-breastcancer.shtml.

Attention, teenage boys: The cover of the Feb. 18, 2002 issue of Time magazine features a naked, airbrushed, very thin woman with blond hair, shown from the waist up, standing sideways, covering her breasts with one arm while the other is awkwardly bent upward.

She's there to tell you about The New Thinking on Breast Cancer. Breast cancer is a terrible disease. It has those of us on the distaff side nervously kneading ourselves in the shower once a month, having our breasts flattened and crushed in mammogram machinery while our fingers are crossed, and wearing pink ribbons on our lapels.

Young naked women are used to sell things to men and women alike. And the argument could be made that if a naked woman on the cover of Time gets you to read about breast cancer, then it's done its job.

But as the mainstream media keeps the focus on young healthy naked breasts and how they identify and feminize women, one can't help but wonder if breast cancer gets so much coverage because of the first word in the disease, not the second.

Karen Lurie is a writer living in New York City. She contributes to HoleCity, Modern Humorist and Flak Magazine.

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